case study

AirAsia - RedAirport

Client

AirAsia is a Malaysian multinational low-cost airline. AirAsia operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries.

industry

Logistics

services

Custom Software Development

Overview

AirAsia RedAirport speeds up on-ground processes with the ability to assist passengers by printing baggage tags, performing security checks, checking seat assignments, and passenger boarding.

Team Model

  • Front-end Developer
  • Back-end Developer
  • UI/UX Designer
  • Quality Assurance Engineer
  • Technical Lead
  • Product Owner
  • Technology

    ReactJS

    React Native

    Ruby on Rails

    Android

    Platform

  • App
  • Challenge

    How can we get passengers from ticket check-in to boarding faster with a mobile application used by ground staff?

    Request

    AirAsia sought to accelerate passenger flow through airports by improving bag tag printing, performing seat assignments, and streamlining passenger boarding using a mobile application. To accomplish this goal, AirAsia aimed to create a user-friendly and highly responsive mobile application for its staff. This application would need to function effectively in varying network conditions throughout the airport. Additionally, the application would have to integrate with on-premises handheld printing devices to print bag tags.

    Engagement Model

    AirAsia hired CodeLink as a fully autonomous team to conceptualize, design, and develop the mobile application. CodeLink also handled all AirAsia system and printer integrations, as well as coordinated with AirAsia ground staff to test the product.

    Engagement Length and Scale

    CodeLink worked with AirAsia for 6 months to release multiple versions of the RedAirport application on Android.

    Project Outcome

    After releasing the first version of the application, which focused on printing bag tags, AirAsia continued to engage CodeLink to build subsequent releases of the product. These releases included security checks for passengers, ID checks, and passenger boarding assistance with seat assignments. The product was then rolled out to the AirAsia terminal in Kuala Lumpur, Malaysia.

    Tags

    Autonomous Team

    Integrations

    Product Design

    Product Development

    Airline

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