Ninja Van: Seamless Cross-Border Parcel Management System

CodeLink designed and built a reverse logistics system for Ninja Van to manage failed deliveries across Southeast Asia. The platform automates manual tasks, provides critical tracking capabilities, and empowers shippers with self-serve fulfillment options.

75% Reduction in Manual Processing

Transformed a complex 4-step manual update process into a single automated step, freeing up Country Operations teams entirely.

100% Automated Notifications

Eliminated all manual work for Country Key Account Managers by fully automating the generation and delivery of daily inventory reports.

100% Self-Serve for Shippers

Enabled shippers to directly manage all fulfillment requests, including dispose, self-pickup, reship, and relabel actions.

6 Country Visibility

Deployed a unified system providing real-time tracking and fulfillment visibility across six different Southeast Asian markets.

About the client

Ninja Van is a leading tech-enabled logistics infrastructure in Southeast Asia, providing a unified supply chain ecosystem designed to bridge the "Delivery Gap" between strategic retail ambition and complex operational execution. Built on a foundation of architectural rigor and a cloud-native tech stack, Ninja Van leverages AI-powered orchestration and proprietary routing algorithms to manage the distribution of over 2 million parcels daily.

The challenge

Ninja Van’s cross-border reverse logistics relied on inefficient manual processes. Teams across six countries struggled with a lack of parcel visibility, complex routing rules, and communication gaps, leading to delays, errors, and a poor experience for shippers.

Inefficient Manual Process Across Borders

With different fulfillment rules in each country, it was impossible to standardize operations. This forced local teams to rely on fragmented manual processes, such as updating spreadsheets and notifying shippers by hand, which created significant inefficiencies and errors in routing and resolution.

No Visibility into Reverse Logistics

Once a parcel failed delivery, it was not tracked properly within the system. This lack of visibility created a black box for both internal teams and shippers: delayed resolutions, an increased risk of lost packages, and an inability to provide accurate updates.

Disconnected Shipper Experience

Shippers had no direct control or transparency over the resolution process for failed deliveries. They had to rely on manual updates from account managers, creating a frustrating, reactive experience that lacked the self-service tools expected in modern logistics.

Why CodeLink?

CodeLink's specialization in process automation and digital transformation was the perfect fit for Ninja Van's goals. We had the technical vision to see how a centralized, self-serve platform could eliminate manual bottlenecks and deliver significant efficiency gains for their operations and their customers.

The result

The new system transformed Ninja Van’s cross-border logistics by automating manual tasks, improving visibility, and empowering shippers with self-service tools. The project was deployed successfully across all target countries, helping Ninja Van achieve key milestone goals.

Fully Automated Operational Workflows

The new system completely digitized reverse logistics. No longer a four-step manual task, it is now a single automated action. This eliminated the need for manual spreadsheet updates and notifications, freeing up valuable time for operations and account management teams.

Achieved Total Parcel Life Cycle Visibility

We implemented real-time tracking and fulfillment visibility for all failed delivery parcels. No more information gap allows internal teams to monitor and manage returns efficiently across all six countries from a single, centralized dashboard.

Launched a 100% Self-Serve Shipper Portal

We empowered Ninja Van's shippers with a dedicated portal for managing fulfillment requests. Shippers can now directly initiate and control all resolutions reship, relabel, dispose, etc.), providing them with the transparency and autonomy they needed.

Voices of Our Clients

Despite being a small team (just one PO, two developers, and one QA), they worked with impressive speed and clarity. Every week, we had clear timelines, expected outcomes, and visible progress. The PO even led user demos with detailed documentation, making collaboration effortless. What really stood out to me was their ownership and willingness to go the extra mile, even after the project ended. They continued to support us so our team could catch up and transition smoothly. For any company with an experimental mindset, I’d absolutely recommend CodeLink. They move fast, help you validate ideas quickly, and bring real insights to the table.

Van Nguyen / Product Manager

NinjaVan