FirstIn: Accelerating Growth with the World’s Smartest Dentist Scheduler

FirstIn needed a scalable, integrated online scheduler to simplify booking across multiple PMS platforms for dental clinics. CodeLink provided expert technical strategy and high-velocity development, resulting in a high-performance application with over 8,500 total appointments booked.

11,779 Appointments Booked

A strong indicator of immediate user value and adoption, with 8,867 appointments in 2025 alone, bringing the total to over eleven hundred by year’s end.

543 Active Practitioners

The platform is successfully streamlining the workflow and boosting the efficiency of over five hundred healthcare professionals, with 82 of them being clinics.

Dramatically Improved Performance

Achieved significantly faster loading speeds for practitioner availability displays, resulting in an enhanced user experience and reduced patient frustration during booking.

Core Feature Expansion

Successfully started the crucial development step of integrating the ability to read the Practice Management System's (PMS) ledger, paving the way for advanced functionality.

About the client

Firstin is the world’s fastest dental scheduling platform, specifically engineered to bridge the gap between complex clinical workflows and frictionless patient experiences. By replacing traditional, high-friction "request an appointment" forms with an intelligent, three-click booking engine, Firstin transforms how Canadian and global dental practices capture and retain patients in a 24/7 digital economy.

The challenge

To simplify patient booking, FirstIn needed to solve two key problems: create a unified, simplified booking process and build a universal solution capable of seamless integration with the many diverse Practice Management Systems (PMS) used across healthcare practices. The client also lacked the deep technical expertise needed to scale their model.

Unifying Fragmented PMS Ecosystems

Healthcare practices rely on diverse Practice Management Systems (PMS), creating a fragmented operational environment. FirstIn required a universal booking solution capable of seamless and reliable integration with multiple PMS platforms.

Simplification of Patient Booking

The existing booking experience was overly complex for both practices and patients. FirstIn needed to develop an intuitive online scheduler to actively simplify the process and allow patients to easily book their preferred time.

Lack of In-House Technical Expertise

The client team lacked the deep technical expertise required for strategic planning and scaling their business model. They needed a trusted technology partner to provide comprehensive guidance and informed decision-making.

Why CodeLink?

We were the ideal solution for a growing business needing expert technical guidance without the overhead of a large team. Our lean, agile structure delivered exceptional value through high development velocity and responsive support while maintaining high-quality standards. We combined technical excellence with the business-centric approach required for their scaling needs.

The result

The partnership resulted in the launch of a high-performance Online Dentist Scheduler that dramatically improved application performance and user experience with faster loading speeds. The product is actively evolving, successfully initiating the integration to read PMS ledgers and driving long-term success for 82 active clinics and over 543 practitioners.

Successful Core PMS Integration

The product has successfully initiated feature expansion, starting with the ability to read the Practice Management System's (PMS) ledger. This is a foundational step on the clear roadmap for continued, deeper PMS integration capabilities.

Dramatically Improved Application Speed

We dramatically improved application performance, achieving significantly faster loading speeds for practitioner availability displays. This reduced user wait times and enhanced the overall patient booking experience.

Foundation for Long-Term Growth

The product is a developing success story with X total appointments booked. The client is highly satisfied with the technical progress and collaborative partnership, setting the foundation for a clear roadmap and long-term feature expansion.

Voices of Our Clients

We were just chatting about how much we appreciate how hard the team works at all hours of the day.

Gur Manhas / Co-founder, FirstIn

FirstIn